If you have a calendar conflict, you should contact the deputy district attorney assigned to the case at least three days before the appearance date and explain your conflict. The name and phone number of the assigned attorney is not necessarily the name on your subpoena. Call the telephone number on the subpoena, and give the case name and number to the receptionist. Your call will be routed either to the assigned attorney, or the Supervising Deputy District Attorney.
Do not ignore the subpoena. A subpoena is a court order. Willful failure to appear as ordered is punishable as contempt, and may constitute a crime. If you fail to appear without receiving prior permission from the Deputy District Attorney, a warrant may be issued for your arrest.